We add pixiepixie dustdust to your favourite brands' communication.
Keep scrolling andand checkcheck it out
our philosophy
Big ideas are powerful.powerful.
But what makes themthem work is alignment. Between brand and creator world
Alignment
We believe the most effective collaborations come from alignment.
We carefully match brands with creators who genuinely fit
Those who share the same archetype
Those who speak the same tone of voice
Those who connect with the same audience
Pixie dust
We believe trends and virality are not the point but they can be a powerful tool when used in the right context.
We add a touch of pixie dust to every collaboration to elevate what already fits, not to distract from it.
No issues
We focus on solving clients’ digital issues. This is all because we like to listen and learn about brand’s world to create the perfect match with it.
What we do?
We go full 360 around your brand’s influencer issues. From strategy to sparkle. Campaigns? Obviously. Seeding? With flair. Creative sendouts, photo and video productions, events, brand ambassadorships, influencer-led subbrands – we know the drill! Topping it off with content made to be screenshotted, shared, and remembered – because basic was never the brief.
How does natural cooperationcooperation
with creators look inin practice?
Is finding the right influencer an issue for your brand?
Collaborating with midnight issue has been a consistently positive experience. Their team brings a fresh perspective to PR events and always finds creative, non-traditional ways to engage audiences. There’s a certain pixie dust they add to every campaign, and I love those small, thoughtful touches that make a big impact. Their approach to influencer partnerships feels strategic and well-aligned with brand values. Reliable, imaginative, and a pleasure to work with.
This event was an issue! We wanted an agency that would understand the DNA of AllSaints, create the right atmosphere and be able to adapt to the detailed requirements of the brand without losing creativity. An additional stress was whether guests would even show up for the event. And we couldn't have hit it better! From the first meeting, we knew that Midnight Issue was the one and only right choice. From the photographer, to the set design, to the guest list, to the perfect handling of the event. Everything was of a high standard, executed with great culture and commitment. The result met our exorbitant expectations.
I collaborated with midnight issue on creative influencer seedings. The team was always engaged in their projects, creative and very responsive. They were often very proactive and proposed ideas based on their best knowledge and experience. Midnight issue is up to date with market trends and other brands’ activities to offer their clients unique solutions.
