The real question wasn’t how many creators to involve.
It was: who actually fits?
In the Huawei MatePad 11.5 S 2026 campaign, we worked with different creator types — but not all of them delivered the same results.

Using our Jasmine methodology, we identified those with the highest match between creator, product and brand.
And here come the results:
The best performance didn’t come from the biggest reach. They came from the right match.

(and a little bit of pixie dust ✨)